Case study · Medical Weight-Loss (GLP-1) Clinic

Turning one-time consults into recurring revenue.

$78K Monthly recurring revenue 420+ Active members 88% 3-month retention $182 Cost per acquired member

Results reflect this specific engagement. Individual outcomes vary by market, offer, and starting point.

Revenue that stacks, not resets

Our story

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$78K

in monthly recurring revenue across 420+ active members, inside year one

We partnered with a medical weight-loss clinic selling one-time GLP-1 consults. We rebuilt the offer as a monthly membership on the Health Hue platform, with recurring billing and retention automation, reaching $78K in monthly recurring revenue and 88% three-month retention.

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From one-time sale to membership. Twelve months from revenue that reset every month to recurring revenue that compounds.

Pre-engagement

Strong GLP-1 demand, but every patient a one-time sale. Revenue reset monthly.

Kickoff

Offer restructured into a monthly membership. Recurring billing and check-ins scoped.

Month 1

Conversion-first website and funnel live, pointed at the membership, not a single consult.

Month 3

AI Lead Generation indexed for high-intent weight-loss searches. New members ramping.

Month 6

Retention automation live: refill reminders, adherence nudges, scheduled check-ins.

Month 9

Membership base compounds. Retention holds as new members join each month.

Month 12

$78K in monthly recurring revenue, 420+ active members, 88% three-month retention.

Ongoing

Revenue stacks month over month instead of restarting from zero.

01 / 03 Phase 01 · What we built

Match the offer to the treatment

GLP-1 treatment is ongoing, so we rebuilt the offer to match: a monthly membership with recurring billing, scheduled check-ins, and automated adherence touchpoints. Revenue started compounding month over month instead of resetting to zero.

MEMBERSHIPRECURRING BILLINGCHECK-INSADHERENCE

Read the membership approach →
Editorial mock of a membership enrolment screen with recurring billing and a check-in schedule

Monthly recurring revenue

$0 → $78K

One-time consults became recurring members, and revenue stopped resetting every month.

02 / 03 Phase 02 · What we built

Sell the program, not the appointment

We built a conversion-first website and pointed AI Lead Generation and paid media at the membership offer rather than a single consult. Media for a program converts differently than media for an appointment, so the funnel sold the outcome and the ongoing support.

WEBSITEAI LEAD GENPAID MEDIAPROGRAM OFFER

See the Health Hue platform →
Editorial mock of a weight-loss program landing page with a membership call to action

Cost per acquired member

$182 / member

A membership offer acquired members efficiently, and 88% retention made each one worth far more.

03 / 03 Phase 03 · The compound effect

Retention is the whole game

The Health Hue platform ran the retention automation underneath: refill reminders, adherence nudges, and scheduled check-ins that kept members on program. Keeping a member costs far less than buying one, and 88% three-month retention is what turned $182 acquisition into compounding revenue.

RETENTIONREFILL REMINDERSCHECK-INS88% RETAINED

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Three compounding planes of recurring membership revenue stacking month over month on a dark canvas

Member lifetime value

4.1× first month

Retention automation lifted member lifetime value to 4.1 times the first-month value.

Weight-loss demand is recurring. Now the revenue is too.

No deck · no pitch · just the next three moves

Frequently asked

What clinic owners ask before launching a membership.

Why turn GLP-1 consults into a membership?

Because the treatment is recurring by nature, but a one-time consult charges for it once. Repackaging it as a monthly membership changed the entire economics: revenue compounded month over month instead of resetting to zero. The clinic reached $78K in monthly recurring revenue inside year one.

What makes retention so important for a weight-loss clinic?

Keeping a member costs far less than buying one. Retention automation, refill reminders, adherence nudges, and check-ins, was worth more than any single acquisition channel. At 88% three-month retention, a $182 cost per acquired member becomes a bargain because each member stays and compounds.

Does paid media for a membership work differently than for a consult?

Yes. Media pointed at a membership converts differently than media pointed at an appointment. The funnel has to sell the program, the outcome and the ongoing support, not just the first visit. Built that way, the funnel brought in 60 to 75 new members a month at steady state.

How do you keep members on program?

The Health Hue platform runs the retention layer: automated refill reminders, adherence nudges, and scheduled check-ins. That cadence is what holds retention at 88% over three months and lifts member lifetime value to 4.1 times the first-month value.

What does the Health Hue platform handle here?

Enrolment, recurring billing, and the retention automation underneath the program. Health Hue Digital builds the funnel and runs the acquisition on top; the platform runs membership billing and retention underneath. healthhue.com covers the full platform.

How fast does recurring revenue build?

It compounds. New members join each month and retention holds, so the base stacks instead of resetting. This clinic reached $78K in monthly recurring revenue and 420+ active members within twelve months.

Question we didn't answer? Book a 30-minute strategy call, and we'll walk through your specific offer on the line.