Dermatology Marketing

Dermatology marketing that books patients, not just clicks.

AI search, paid ads, and conversion-built creative for dermatology practices, run as one engine and wired into your Hub, so every booked patient traces back to the dollar that earned it, and you are the practice the AI recommends.

8
Marketing Features Managed
GEO
AI-Search Visibility
1
Connected Growth Stack
A clinic marketing dashboard tracking campaigns, ads, and bookings, managed by Health Hue Digital
The marketing dashboard on mobile, managed by Health Hue Digital
AI Search Cited by ChatGPT, Gemini & Google.Learn more Local SEO First when patients search nearby.Learn more Social Media On-brand posts, planned & scheduled.Learn more Email Marketing Campaigns & win-backs, sent for you.Learn more Paid Ads Meta & Google, managed to book.Learn more Creative & Content Ads, pages & video that convert.Learn more Reviews & Reputation Requests, replies & ratings, handled.Learn more Attribution & Reporting Every dollar tied to a booking.Learn more
The plays

What actually works in dermatology marketing.

There is no shortage of tactics. The handful below are the ones that fill the schedule — win the searches that pay, turn the click into a booked visit, and get more out of the patients you already have.

Own condition and treatment search

Acne, eczema, psoriasis, and rosacea — plus skin-cancer screening and mole or skin-tag removal — are the searches worth winning. They’re high-intent, and the medical-and-cosmetic mix keeps the schedule full.

High intent
Build a new-patient engine with fast scheduling

A clear path from search to a booked visit, paired with follow-up that happens in minutes instead of days, so the click becomes an appointment instead of a lead that goes cold.

Offer + speed
Treat reviews as the flywheel

Steady review velocity lifts your Map-pack rank and patient trust at the same time. Ask on every visit, and reply to every review that comes in.

Reviews
Recall skin checks and reactivate treatment plans

Annual skin-check reminders and treatment follow-up — from a paused acne plan to a due full-body exam — book more visits than any new ad. The patients are already yours.

Recall
Run medical and cosmetic as two front doors

A dedicated page for the medical side — acne, eczema, skin cancer — and one for the cosmetic side — laser, injectables, peels — lets each rank on its own and speaks to a different patient.

Medical + cosmetic
Local SEO

How dermatology clinics rank in their area.

Local rank isn’t a mystery. It comes from a profile that’s fully built, a page for every condition and treatment worth ranking, clean listings, real reviews, and content that answers the question before the patient books.

01 Fully build out your Google Business Profile

Set the correct primary category — Dermatologist — plus secondaries like Skin care clinic and Medical spa. Then fill in your services, real photos, Q&A, and a weekly post. It’s the single biggest lever on Map-pack rank.

02 Build a page for every condition and treatment

One strong page per condition and treatment — “acne treatment [city]”, “eczema specialist [city]”, “skin cancer screening [city]” — beats one thin services page every time. Each page can rank on its own, and each answers a different patient.

03 Fix your NAP and citations

Your name, address, and phone need to be identical across Google, Apple, the directories, and the health platforms. Inconsistent listings quietly cap how high you’re allowed to rank.

04 Turn reviews into a system

Ask for a review on every visit and reply to every one that lands. Recency and volume both count, so a steady trickle beats an occasional burst.

05 Publish local answer content

Cost and condition guides — “how much does mole removal cost in [city]”, “what does eczema look like” — win AI answers and the long-tail searches patients type right before they book.

Best keywords to win

The dermatology keywords worth winning

These are the exact searches real patients type before they book. Win the low-difficulty ones first, then earn the head terms with geo and cost pages built to rank — consider this your free head-start on where the volume actually is.

Easy wins — start here Low difficulty. Move on these first.
pimples dermatologist 33,100/moKD 4
dermatologists for melanoma 22,200/moKD 18
dermatologist for skin tag 14,800/moKD 9
dermatologist for microneedling 12,100/moKD 17
cyst removal 12,100/moKD 11
dermatologist keloid specialist 9,900/moKD 11
pediatric dermatologist 9,900/moKD 23
dermatologist for perioral dermatitis 8,100/moKD 25
online dermatologist 8,100/moKD 19
pediatric dermatologist near me 6,600/moKD 11
dermatologist for blackheads 5,400/moKD 20
dermatologist pimple treatment 5,400/moKD 24
removal of moles near me 5,400/moKD 6
skin tag removal near me 5,400/moKD 6
dermatologist acne 4,400/moKD 22
dermatologist for psoriasis 4,400/moKD 20
dermatologist mole removal 4,400/moKD 17
dermatologist wrinkles 4,400/moKD 8
skin tag removal dermatologist 4,400/moKD 25
mole removal cost 4,400/moKD 6
mole removal near me 4,400/moKD 7
best acne treatment for teens 3,600/moKD 29
dermatologist acne treatment 3,600/moKD 20
cyst removal surgery 3,600/moKD 24
sebaceous cyst removal 3,600/moKD 23
Strong targets Bigger volume — worth the build.
psoriasis treatment 246,000/moKD 51
skin tag removal 74,000/moKD 44
rosacea treatment 40,500/moKD 45
wart removal 40,500/moKD 39
mole removal 22,200/moKD 37
dyshidrotic eczema treatment 14,800/moKD 43
scalp psoriasis treatment 14,800/moKD 45
dermatologist for chemical peels 9,900/moKD 34
fungal acne treatment 9,900/moKD 37
plantar wart removal 9,900/moKD 33
acne spot treatment 9,900/moKD 50
cystic acne treatment 9,900/moKD 51
back acne treatment 8,100/moKD 45
hormonal acne treatment 8,100/moKD 51
skin cancer screening 8,100/moKD 59
laser treatment for acne scars 6,600/moKD 54
blackhead removal at dermatologist 5,400/moKD 32
baby acne treatment 5,400/moKD 43
best acne spot treatment 5,400/moKD 35
plaque psoriasis treatment 4,400/moKD 59
eczema rash treatment 3,600/moKD 59
eczema treatment cream 3,600/moKD 56
hand eczema treatment 3,600/moKD 33
acne scar laser treatment 2,900/moKD 34
acne treatment for teens 2,900/moKD 45

US national search volume (SEMrush). You compete for the local share — but this is the order of difficulty to prioritize.

We build the pages and profiles to win these searches — and tie every ranking back to a booked appointment in the Hub.

Free for your practice

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See exactly where your practice ranks today, the keywords you're missing, and the fastest wins for your city — a full custom audit, built from live search data. No charge, no obligation.

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Built for your clinic and your area · delivered within 2 business days.

Spoke pages

Blog posts that feed the money pages

The condition and treatment pages above are the hubs — the pages you actually want to rank and book from. These blog posts are the spokes: they catch the questions patients ask on the way to booking, then link up to the hub they support, which lifts the whole cluster in search.

How much does mole removal cost, really? Targets: mole removal cost · 4,400/mo · KD 6
Skin tags: safe removal and what to avoid Targets: how to remove skin tags · 22,200/mo · KD 40
What is eczema? Causes, triggers, and treatment Targets: what is eczema · 33,100/mo · KD 68
What causes eczema — and what makes it flare Targets: what causes eczema · 27,100/mo · KD 53
What is psoriasis? A plain-English guide Targets: what is psoriasis · 27,100/mo · KD 90
Is eczema contagious? What you need to know Targets: is eczema contagious · 18,100/mo · KD 55
What does eczema look like? How to spot it Targets: what does eczema look like · 18,100/mo · KD 44
How dermatologists treat eczema Targets: how to treat eczema · 12,100/mo · KD 54
What is rosacea? Signs, triggers, and treatment Targets: what is rosacea · 12,100/mo · KD 80
Is psoriasis contagious? What the science says Targets: is psoriasis contagious · 12,100/mo · KD 18
What does psoriasis look like? Targets: what does psoriasis look like · 8,100/mo · KD 66
Is eczema an autoimmune disease? Targets: is eczema an autoimmune disease · 5,400/mo · KD 29

We generate and interlink every one of these spokes for you — each mapped to the exact condition or treatment page it supports.

Campaigns

Campaigns that convert — and the follow-up that rebooks.

The campaign fills the top of the funnel. The sequence behind it is what turns a booking into a kept appointment, and an old chart into a visit today. You need both.

Marketing campaigns

Acne program

Angle — clear skin with a real plan.

Offer — free acne consult.

Goal — consults booked.

Skin-cancer screening

Angle — a changing mole is worth checking.

Offer — book a mole and skin-cancer screening.

Goal — screenings booked.

Cosmetic derm / laser

Angle — treat sun damage, lines, and texture.

Offer — free cosmetic consult.

Goal — treatment bookings.

Annual skin check (always-on)

Angle — the yearly exam worth keeping.

Offer — reserve your full-body skin exam.

Goal — exams booked.

Email & SMS sequences

New-patient welcome

Trigger — first booking.

Warms and preps the first visit, and cuts no-shows before they happen.

Annual skin-check recall

Trigger — 12 months since last exam.

The highest-ROI sequence in dermatology, full stop.

Treatment follow-up

Trigger — plan paused or mid-course.

Nudges paused acne, laser, and biopsy follow-ups back onto the calendar.

Post-visit review + referral

Trigger — appointment complete.

Asks for the review first, then the referral.

Paid

The top ad campaigns for dermatology.

A few paid plays carry most of the return. They line up with where dermatology demand actually is — someone worried about a mole, someone comparing acne treatments, someone ready to book a cosmetic consult — and meet them there.

Google Search

The highest-intent play there is. Acne, mole-removal, and skin-cancer-screening terms catch patients at the exact moment they’re looking — which is why it closes at the highest rate.

High intent
Performance Max / Local

Fills the map and the feed with your new-patient and cosmetic-consult offers across a tight radius around the clinic.

New patients
Meta retargeting

Brings back the consult no-shows and site visitors who looked at your cosmetic and acne pages but didn’t book the first time.

Warm audiences
Call-only / call-focused

Built for the urgent searcher — a suspicious mole, a bad flare — who wants to call the front desk, not fill out a form.

Urgent calls

Connects with the tools you already use

Pricing

Plans that fit how your clinic grows.

Pick the tier that matches where you are today. Upgrade anytime, no setup fees, month-to-month, cancel anytime.

Foundation

The full marketing platform. Everything except the AI assistant.

$497 / month
Book a Call
  • Premium custom-built clinic website
  • PHIPA- and HIPAA-compliant CRM + patient portal
  • Booking calendar, intake forms, no-show fees
  • SMS, call & email inbox + missed-call text-back
  • Marketing automations + win-back sequences
  • 2 email + 2 SMS campaigns/mo, written & sent
  • 2 AI search articles/mo + GEO optimisation
  • Google Business Profile management
  • Automated review requests + reputation management
  • Unlimited users

$0 setup · month-to-month · cancel anytime

Most Popular

Growth

Everything in Foundation + Hue AI, your 24/7 patient assistant.

$597 / month
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  • Everything in Foundation
  • Conversational AI trained on your clinic
  • AI qualifying & disqualifying
  • AI bookings, cancellations & rescheduling
  • 24/7 multi-channel support (SMS, web, DMs)
  • AI review request & reply drafts
  • Unlimited users

$0 setup · month-to-month · cancel anytime

Enterprise

For multi-location chains, high-volume practices, and growing groups.

Contact Us
Apply
  • Everything in Growth
  • Voice AI receptionist (24/7 phone)
  • Multi-location support, unlimited
  • Branded mobile app (iOS + Android)
  • Weekly strategy review
  • Unlimited users

Application required · capped slots per quarter

Let’s build your practice’s growth engine.

Book a 30-minute strategy call. We’ll walk through how often AI engines recommend your practice today and what we’d actually recommend, no pressure, no obligation.

Ask us a question Book Demo Call

FAQ

Questions about dermatology marketing.

What does dermatology marketing with Health Hue include?
AI search and GEO, local SEO, social media, email marketing, paid ads, conversion creative, reviews, and attribution, run as one engine for your practice and wired into your Hub. It’s done-for-you: we build it, manage it, and report on it every month. You can start with the one piece where the gap is clearest and add the rest as it makes sense.
Do you manage the ad spend, or just set it up?
We manage it end-to-end, strategy, creative, launch, and ongoing optimization. The ad budget you pay to Meta and Google is separate from our fee, and it stays in your own ad accounts so you always own the data.
How is this different from a regular marketing agency?
Our growth work runs inside the same platform as your bookings, so we’re measured on booked patients, not clicks or impressions. We work specifically in medical aesthetics, compliance included, and you see the same numbers we do, no reporting built to flatter the agency.
What is GEO, and why does it matter now?
Generative Engine Optimization gets your clinic cited inside AI answers, ChatGPT, Gemini, and Google AI Overviews. More patients now start there instead of a list of links, so being the clinic the AI recommends is quickly becoming as important as classic search.
How fast will we see results from ads?
Paid ads can start producing booked consults within the first few weeks, then improve as we learn your account. AI search and content compound over the months that follow. One dermatology practice produced $3.29M in new-patient revenue with us, so we focus on steady, profitable momentum rather than promising overnight numbers.
Do you write and send the content for us?
Yes. Ad creative, landing pages, emails, SMS, and social are written, designed, and scheduled for you, reviewed against your brand and sent straight from the Hub. Your team approves; we do the work.
How do you prove what’s actually working?
Conversion tracking is wired from first click to booked patient, so reporting shows channel-by-channel attribution in plain language, what produced bookings, what didn’t, and where the next dollar should go.
Can we start with growth only, or do we need the whole platform?
Our Marketing Platform works best wired into the Hub, because that’s what makes full attribution and automated nurture possible, but we meet you where you are. We’ll map the right starting point on the strategy call.

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