Health Hue Digital · Free Tool

Med Spa Marketing ROI Calculator

Enter your ad spend and funnel to see what it truly costs you to acquire a new patient, and what those patients return in year one. Defaults are seeded from published industry benchmarks; change any field to match your clinic.

Your funnel

Adjust any number. Nothing is stored or sent.

$
Industry avg (mid-competition): $4,210/mo
$
Beauty & personal care paid-search avg: $39.25
%
Operator target 60–70% (warm inquiry). Cold ad leads often lower.
%
Target 80–85% (≈15–20% no-show)
%
Operator target 70–80%
$
AmSpa survey avg $527 · Zenoti platform median $216 (see sources)
Typical active patient: 3–6 visits/yr; 73% are repeat patients
Cost to acquire one patient
—
Enter your funnel to see your CAC
New patients / month
—
Leads / month
—
Return per $1 of ad spend · year one
—
First-year patient value ÷ ad spend
Cost / booked consult—
First-year value / patient—
First-visit revenue / mo—
Year-one revenue (this cohort)—
Adjust your funnel on the left to see your numbers.
How this is calculated

Every figure is derived from the inputs you enter — no black box. On a monthly basis:

leads            = ad spend / cost per lead
consults booked  = leads × booking rate
consults shown   = consults booked × show rate
new patients     = consults shown × close rate

cost per consult = ad spend / consults booked
CAC              = ad spend / new patients
first-year value = avg treatment value × visits per year
return per $1    = (new patients × first-year value) / ad spend

The booking rate and close rate defaults are operator targets, not audited studies — they are the two fields most worth replacing with your own numbers. All benchmark defaults are US-sourced (USD); ratios like CAC and return-per-dollar are currency-invariant, so the tool works in any currency once you enter your own figures.

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Methodology & sources

Benchmark defaults come from published med spa industry sources; your own inputs are never stored or transmitted. Where sources disagree — for example AmSpa's $527 average ticket versus Zenoti's $216 platform median — both are shown so you can choose an optimistic or conservative default.

Built by Health Hue Digital → — AI lead generation and paid ads for med spas and aesthetic clinics.

For planning purposes only. Benchmarks are industry aggregates and will differ from your clinic; enter your own figures for an accurate result. Figures accurate as of source publication dates shown above.