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SEO & AI Search Strategist

Patients no longer only search — they ask. You'll own how our clinics show up in both places: classic local and organic search, and the answers assistants give when someone asks where to get a treatment done.

This is a build role as much as an audit role. We would rather ship pages that earn the answer than file a report about why we don't have it.

Responsibilities

• Own keyword and question research for clinic sites, grounded in real search demand
• Plan and brief content that answers the question a patient actually asked
• Run technical SEO: crawlability, schema, internal linking, Core Web Vitals
• Own Google Business Profile and local visibility across multi-location clinics
• Track and improve visibility in AI assistants and AI overviews, and be honest about what moved and what is noise
• Report on rankings, traffic, and — where we can attribute it — booked consultations

Requirements

• 3+ years in SEO with hands-on technical work, not just strategy decks
• Strong grasp of structured data and how search engines read a page
• Local SEO experience across multiple locations
• Comfortable in analytics and Search Console, and sceptical of vanity metrics
• Able to write or tightly brief content that reads like a person wrote it

Bonus

• Healthcare or regulated-industry SEO, including YMYL content standards
• Experience measuring visibility inside AI assistants
• Working knowledge of how a page becomes citable rather than just rankable

Compensation

Discussed on the first call and benchmarked to your experience. We would rather agree a number that reflects what you actually bring than post a band and negotiate down from it.