Q1 2023
Engagement begins. New-patient revenue under $5K a month.
Q3 2023
New website live. AI Lead Generation foundation set.
Q4 2023
Service menu restructured into clear treatment protocols.
Q2 2024
Virtual sales team trained. Booking and sales flow built alongside the clinic's charting system.
Q3 2024
Health Hue platform integration complete. Conversion climbs to 12%.
Q1 2025
Google Ads ROI holds 4.3× as annual ad spend grows from $62K to $84K.
2025
New-patient revenue over $22K a month. Conversion rate 18%.
Ongoing
Efficiency-first growth model carries the funnel forward.
New website, AI Lead Generation, paid ads, social, video, rebuilt as a single funnel instead of disconnected tactics. Every lead landed in the same flow.
Read the build approach →
Year 1 conversion lift
4.6% → 12%
Lead-to-treatment conversion by 2024, up from 4.6% at the start.
Restructured the menu into clear treatment stacks. The buyer-psychology shift raised first-time purchase value and drove more revenue than the added ad spend.
Read the offer redesign →
Monthly new-patient revenue
$22K+
Up from under $5K a month when the engagement began, with clearer packages behind every booking.
Every lead got a proper consultation instead of a form reply. Sales training, treatment-specific scripts, and AI conversational booking backed the team underneath.
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Three-year conversion arc
12% → 18%
Lead-to-treatment conversion climbed every year as the sales motion matured.
AI conversational booking captured inquiries in real time. Attribution tracked every campaign through to booked treatment. Lead nurture kept slow-converting patients in the funnel.
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Google Ads ROI at scale
4.3×
Held as annual ad spend grew from $62K to $84K, with attribution tracing each booking to its campaign.
No single layer carried the result. The compound effect of foundation, offer, sales, and platform, running together for three years, turned inconsistent patient flow into a high-conversion revenue engine.
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Monthly new-patient revenue growth
4×+
From under $5K a month to over $22K a month, at 4.3× Google Ads ROI.
30 minutes to map your next three moves
Frequently asked
This particular nurse-led medical spa engagement ran three years (2023–2025). The first measurable conversion lift landed inside year one as the new website, AI Lead Generation foundation, and treatment-protocol restructuring went live. Year two compounded with the virtual sales team and Health Hue platform integration. Year three locked in stable 4.3× Google Ads ROI as spend scaled.
It depends on the market, the offer and how completely bookings are tracked. This case study held a sustained 4.3× ROI on Google Ads while annual ad spend grew from $62K to $84K.
True ROAS is typically higher than the tracked figure once cross-device, call-tracked, and ad-blocked patient bookings are factored back in.
Traditional search optimisation targets Google's blue-link results. AI Lead Generation, built on Generative Engine Optimization (GEO), engineers content and structured data so generative AI engines (ChatGPT, Gemini, Claude, Google AI Overviews, Bing) cite your medical spa when patients ask comparison or recommendation questions.
The audience is the language model, and the reward is being cited as the source. Technical SEO is the substrate that makes the ingestion possible.
It depends on the treatment mix, the price point and how fast a lead gets a reply. This engagement climbed from 4.6% to 12% to 18% lead-to-treatment across three years by repackaging the offer, adding a virtual sales team, and wiring AI conversational booking underneath.
Conversion gains carry into every month that follows, so they are worth more than the same gain from added spend.
This clinic kept its existing EMR for medical charting. We built the booking and sales flow alongside it, so patient flow could scale without disrupting clinical work.
Charting systems are built for documentation. Funnel attribution, conversational booking and lead nurture need their own layer, and here the Health Hue platform carried it.
The Health Hue platform sits underneath the marketing stack and handles three things most legacy EMRs can't: AI conversational booking (instant response across calls, DMs, SMS, and chat), attribution that traces every lead back to its campaign source, and lead nurture for slow-converting patients. It integrates with existing EMRs where possible, replaces them where they're capping growth.
Health Hue Digital runs AI Lead Generation, paid performance, and creative on top of the platform, which runs the operational layer underneath. healthhue.com for the full platform overview.
Question we didn't answer? Book a 30-minute strategy call, we'll walk through your specific funnel on the line.
