Boulevard alternative

Boulevard pricing for med spas, set beside one price for the chart, the site and the ads.

Boulevard runs a very good front desk. Health Hue runs that, the clinical record it hands off to, and the website, search pages and ads that fill it, as one platform on one published price.

$597

Per month for six users, published

$0

Setup fee, month to month

1

Vendor for clinical and growth

Side by side

Everything Boulevard gives you, plus the rest of the stack.

How the injection is recorded

Boulevard has

  • Injection mapping on a face or body diagram
  • Before and after comparison
  • Treatment templates
  • Supervisor review and sign-off

Health Hue

All of that, plus

What Health Hue adds

  • Pins per site with the dose against each, and the lot recorded on the chart
  • The same five photo angles every visit, compared against any earlier chart
  • Included in the $597 all in, with no charting add-on to buy

What moves the stock count

Boulevard has

  • Product usage tracked against each service
  • Usage reported line by line

Health Hue

All of that, plus

What Health Hue adds

  • Units come off the exact lot written on the chart, the moment it locks
  • A recall is a search: every patient who received that lot, in one list
  • Variance measured against what was charted, with the gap named

What draws down a prepaid balance

Boulevard has

  • Prepaid credits redeemed in the cart
  • The balance of prepaid units reduced at checkout

“Not being able to simply change price of a tox unit easily”Capterra review of Boulevard by a CRNA and practice owner, November 2025

Health Hue

All of that, plus

What Health Hue adds

  • The chart draws down the package or membership when it locks
  • Every draw written to a ledger the front desk can read
  • Whatever the balance does not cover goes to checkout as the residual

Who builds and hosts the site

Boulevard has

  • An online booking widget

Health Hue

All of that, plus

What Health Hue adds

  • A custom website designed, built and hosted for you
  • Booking on your site runs on the same system as the chart
  • New pages published into your site every month

How patients find you in search

Boulevard

The pricing page documents no SEO, search pages or Google Business Profile management in any plan.

Health Hue

Included in the $597 all in

What Health Hue adds

  • Treatment, concern and location pages on your own domain
  • Your Google Business Profile, managed
  • Articles written to be cited in AI search answers

Where the demand comes from

Boulevard has

  • Email and text campaigns in every plan

Health Hue

All of that, plus

What Health Hue adds

  • Campaigns written and sent for you every month, with no per-message meter
  • Google and Meta ads built and run for you, with no markup on spend
  • First touch tracked through to the booked appointment and what it billed

What answers when the desk is closed

Boulevard has

  • The phone answered around the clock
  • A booking link sent from the call

“Clients can reply to automated appointment reminder texts, but those messages are not reliably delivered unless someone is actively logged into the desktop dashboard”Capterra review of Boulevard by a medical practice owner, May 2026

Health Hue

All of that, plus

What Health Hue adds

  • Web chat, SMS and social DMs answered as well as the phone
  • Appointments booked straight into the calendar, with no link to follow
  • No minute meter, and included in the $597 all in

What the price is, and where to find it

Boulevard has

  • Plans at $143, $234 and $328 a month per location on annual promo
  • Forms, the Medspa Add-on, ePrescribe and the AI receptionist priced as monthly add-ons
  • Setup and contract terms not on the page

“having to pay full price for each additional location makes it difficult to scale affordably”Capterra review of Boulevard by a salon owner, November 2025

Health Hue

One price that covers the rest

What Health Hue adds

  • $597 a month all in, on our pricing page
  • Website and marketing in the same $597, $0 setup, month to month
  • Forms, charting, photo markup and the AI receptionist included, with no minute meter
  • Custom-Built for Your Clinic
  • Booking Calendar
  • 24/7 AI Receptionist: Phone, Email & SMS
  • Email Campaigns (2/mo)
  • Optimized Booking Experience
  • Payments & POS
  • Conversational AI
  • SMS Campaigns (1–2/mo)
  • GEO & AI Search
  • SMS, Call & Email Inbox
  • Lead Qualifying
  • GEO Articles (2/mo)
  • Advertisement Ready
  • Medical Charting
  • Review Request & Replies
  • Google Business Profile
  • PHIPA & HIPAA-Compliant Hosting
  • Patient Portal
  • Content Generation
  • Ongoing Optimization

The front desk you like,
plus the engine that fills it.

Who we help

Built for the people who run clinics.

Health Hue is built for growing medspas, plastic surgery clinics and wellness practices. Clinics that come to us from Boulevard usually like the front desk and are paying a web studio, an SEO contractor and an ads agency around it. Those are the four columns below, on one bill.

Tap a category to see all features

Website
Custom-Built for Your Clinic
Optimized Booking Experience
GEO & AI Search
Advertisement Ready
PHIPA & HIPAA-Compliant Hosting
Platform
Booking Calendar
Payments & POS
SMS, Call & Email Inbox
Medical Charting
Patient Portal
Hue AI
24/7 AI Receptionist: Phone, Email & SMS
Conversational AI
Lead Qualifying
Review Request & Replies
Content Generation
Marketing
Email Campaigns (2/mo)
SMS Campaigns (1–2/mo)
GEO Articles (2/mo)
Google Business Profile
Ongoing Optimization
01 · Premium Website

The site is part of
the subscription.

Boulevard's pricing page lists the booking widget, the Marketing Suite and the client app inside each plan. It lists no website build or hosting, so the site the widget sits on is bought from a studio or a template vendor and maintained by whoever built it. Health Hue builds and hosts the site the booking flow lives on, so a patient who books from a treatment page lands in the same record the provider charts in.

Modern Custom Builds
Designed around your brand and built to perform. Never templated, and never a theme bought separately from the platform that takes the appointment.
AI Search Built In
Built to get found on ChatGPT, Gemini, Copilot and Grok. Schema and entity markup on every page, included in the $597 all in rather than quoted as a project.
Always Relevant
New GEO articles and fresh pages every month, published into your own domain so the rankings and the traffic stay yours if you ever leave.
Health Hue clinic websites, modern website, online booking, treatment add-ons, AI-search optimization, and skincare product pages shown together
02 · Platform

The front desk,
matched line for line.

Booking, payments, the client record, memberships, packages, gift cards and the inbox are where Boulevard is strongest, and Health Hue covers the same list in one PHIPA and HIPAA compliant platform. The difference on this panel is the bill: forms, photo markup, HIPAA coverage and the AI receptionist are add-ons on Boulevard's pricing page, and they are in the $597 all in here.

Booking & Scheduling
Online booking, calendar sync, deposits and a waitlist that fills cancellations automatically.
Unified Inbox
SMS, email, WhatsApp, Instagram and web chat in one thread per patient, answered by the team or by Hue AI from the same screen.
POS, Memberships & Packages
In-clinic POS, memberships, packages and gift cards on the same checkout the booking deposit was taken on.
Health Hue Hub, all-in-one clinic platform: dashboard, calendar and AI booking, unified inbox, CRM, payments, and reporting
03 · Advanced Charting

What happens after
the chart is signed.

Boulevard's charting is real: injection mapping on a digital diagram, before and after comparison, treatment templates and supervisor review, with unlimited photo markup on the Medspa Add-on. Where the two stacks part is the step after sign-off. In Health Hue, locking the chart takes the units off the lot they were drawn from and draws down the patient's package in the same action. On Boulevard, usage is read from a report and credits are redeemed by choosing a number in the cart.

Mapping on the Face
Both platforms mark injection sites on a diagram. Health Hue adds pins placed per site with the dose recorded against each, tracing and pen for anything the zones do not cover, undo and zoom across five photo angles, and the lot number on the chart itself.
Back Bar on Actual Use
Boulevard's support pages track product usage in Products settings and surface it in the Detailed Line Item report. Health Hue moves stock on the units the injector charted, against the lot recorded on that chart, and variance compares charted against counted.
Packages Drawn Down by the Chart
Boulevard redeems prepaid credits when staff select the number of product credits to redeem and press the Redeem button in the cart. Health Hue draws the charted amount off the package when the chart locks, and writes every draw to an append-only ledger the front desk can read.
Signed, Locked Charts
Consents attach before the chart opens, each injection site records its units, lot number and expiry, and sign-off carries an audit trail. Once a chart is locked, a correction is added as a reversing entry.
Health Hue clinical, a Botox chart with injection sites pinned on the face beside stock by lot, chart usage drawing units from a patient's package, and membership programs
04 · Marketing

The work of 20 people,
built into your platform.

Boulevard's Marketing Suite covers email and text campaigns inside the subscription, with the sends metered past each plan's allowance. What the pricing page does not list is anyone writing the treatment pages, managing the Google Business Profile or running the ad accounts, so those stay with contractors. Health Hue writes the treatment pages, keeps the Google Business Profile current and runs the ad accounts inside the same subscription, and because the site and the chart share one system, the report shows which ad a treatment's revenue started from.

Attribution That Reconciles
The campaign, ad and landing page that started the enquiry stay on the patient record through to the booking, so cost per booked appointment is read off the chart rather than estimated from two dashboards.
Patient Growth
Two email blasts and two SMS blasts every month, written and scheduled, with no per-message meter on the platform side.
Search Visibility
Monthly GEO articles and Google Business Profile updates with citation-ready content, built to surface on Google and on AI search.
Retention
Automated win-back sequences and treatment follow-ups, triggered by what the chart says rather than by a list someone exported.
Health Hue growth toolkit, GEO and AI search, paid ads, social, campaigns, and the creative library, working together
05 · Hue AI

An AI receptionist
on every channel, flat.

Boulevard's Beau answers the phone around the clock and books by sending a booking link, at $125 a month for 200 minutes and $0.60 a minute after that. Hue AI covers the phone as well as web chat, SMS and social DMs, and places the booking in the calendar during the conversation. At $597 all in, there are no minutes to count.

AI Receptionist
Answers the phone around the clock, along with texts and email, and books straight into the live calendar. Anything clinical is passed to your team.
Patient Engagement
Around the clock chat across web, SMS and social DMs, trained on your treatments and brand voice. The front desk wakes up to booked consults instead of a backlog.
Smart Booking
Hue handles booking, rescheduling, deposits and filling cancellations inside the conversation, so the calendar stays full without adding administrative work.
Lead Qualifying
High-intent leads book themselves. Lower-intent leads enter follow-up sequences that bring them back when they are ready.
Hue AI in action, weekly stats, a live activity feed, an appointment booked by Hue AI, and an after-hours patient question resolved across every channel

Boulevard pricing

What you can actually budget against.

Boulevard publishes its prices, which makes this easy to check. Below is a single-location medspa on Premier with the clinical add-ons and Beau, next to the $597 all in with everything on this page inside it.

Boulevard

As published

Premier planPer location, annual promo; $293 list

$234

Forms and charting"from $65/mo per location"

$65+

Medspa Add-onUnlimited photo markup and sign-off, HIPAA coverage; list

$65

ePrescribePer prescriber, per month

$45

AI receptionistBeau, 200 minutes, then $0.60 a minute

$125+

WebsiteNot in the platform

Your own vendor

SEO and contentNot in the platform

Your own vendor

Paid ads managementNot in the platform

Agency, plus spend

All in, per month

$534+ plus vendors

Health Hue

Published

All inSix users, forms, charting, photo markup, HIPAA coverage and the 24/7 AI receptionist included, with no minute meter

$597

UsersThe first six sit inside the all in; each one from the seventh on

$45

Add-onsÀ la carte and published: extra location $199, branded mobile app $100. Add or remove any time

Optional

Setup or implementationNot charged

$0

Minimum termCancel any time

None

WebsiteBuilt and hosted

Included

SEO and contentPages written and published

Included

Paid ads managementAd spend is billed to you by Google and Meta

Included, no markup

All in, per month

$597

Every figure on this side is quoted from joinblvd.com/pricing or the Boulevard Support Center, retrieved 18 September 2026. The total adds the five published lines before texts, emails past the allowance and the minutes past Beau's 200. Boulevard has published that Beau usage is free from August to November 2026.

The same number whether you pay monthly or annually. Annual billing adds twenty four more SEO pages. Enterprise, which includes managed ad spend, is application based with capped slots each quarter.

Every Health Hue figure here is the published $597 all in. If a Boulevard invoice you hold says something different, send it over and we will correct the page.

Pricing

Plans that fit how your clinic grows.

Pick the tier that matches where you are today. Upgrade anytime, no setup fees, month-to-month, cancel anytime.

Foundation

The full marketing platform. Everything except the AI assistant.

$497 / month
Book a Call
  • Premium custom-built clinic website
  • PHIPA- and HIPAA-compliant CRM + patient portal
  • Booking calendar, intake forms, no-show fees
  • SMS, call & email inbox + missed-call text-back
  • Marketing automations + win-back sequences
  • 2 email + 2 SMS campaigns/mo, written & sent
  • 2 GEO articles/mo + GEO optimization
  • Google Business Profile management
  • Automated review requests + reputation management
  • 6 users included, $45 each after

$0 setup · billed annually · +24 SEO website pages

Enterprise

For multi-location chains, high-volume practices, and growing groups.

Contact Us
Apply
  • Everything in Growth
  • Voice AI receptionist (24/7 phone)
  • Multi-location support, unlimited
  • Branded mobile app (iOS + Android)
  • Weekly strategy review
  • Extra users at $45 each

Application required · capped slots per quarter

See the chart move the stock and the balance in one step.

Thirty minutes, your own treatment menu, and a live tenant you can chart in. If the answer is that Boulevard is the right desk for you, we will tell you that.

FAQ

Questions people ask before they switch.

What does Boulevard do better than Health Hue?

The front desk experience, and they have been refining it for longer. Self-booking, the client app, precision scheduling and the checkout are polished, and salons and spas that never need a clinical record are well served by them. Health Hue is built for clinics where the chart, the stock and the prepaid balance have to agree, and where the website and the marketing are part of the same bill.

Does Boulevard publish its pricing?

Yes. As of 18 September 2026 joinblvd.com/pricing lists Essentials at $143 a month per location, Premier at $234 and Prestige at $328 on annual promo pricing, with $293 and $410 as the list prices for the top two, and Enterprise on request. Forms start at $65 a month per location, ePrescribe is $45 per prescriber, and the Medspa Add-on is $65 list. Setup fees, contract length and processing rates are not on the page.

Boulevard has charting. Why would a clinic move?

Usually for what happens after the chart is signed. Boulevard's charting maps injection sites on a diagram, compares before and after photos and routes forms to a supervisor. Product usage is then read from a report, and prepaid credits are redeemed by selecting a number in the cart. In Health Hue, locking the chart takes the charted units off the recorded lot and draws down the patient's package in the same step, and a person never has to type the number twice.

Does Boulevard build our website or handle SEO?

The pricing page lists an online booking widget, the Marketing Suite and a client app in each plan. It documents no website build, hosting, SEO or Google Business Profile management, so those stay with whoever you hire. Health Hue includes the site, the search pages and the ads at the same monthly price.

How does Beau compare with Hue AI?

Beau answers the phone around the clock, filters spam, answers hours and policy questions and books by texting a booking link. Boulevard prices it at $125 a month per location for 200 minutes and $0.60 a minute after that, with the texts billed at standard rates, and has published that usage is free from August to November 2026. Hue AI answers phone, web chat, SMS and social DMs, qualifies the enquiry and books directly into the calendar. It is included in the $597 all in, and it is not metered.

Is Health Hue an EMR, or a marketing platform?

Both, in one system. Charting, consents, inventory, memberships, packages and payments sit alongside the website, the SEO pages, the ad accounts, the attribution and the AI. The reason the chart can settle a patient's package balance is that the two halves were never separate products.

What comes across in a migration, and what does it cost?

Patients, appointment history, packages, memberships, consents and stock come across, and you keep running on Boulevard until you decide to stop. There is no setup fee, and because Health Hue integrates with Boulevard, the website and the marketing can go live before anything else moves.

Does Health Hue have ePrescribe?

Boulevard offers ePrescribe at $45 per prescriber per month through the Medspa Add-on. Ask us about prescribing on the demo call, and we will show you exactly what the clinical module does today rather than describe a roadmap. Everything else on this page is shipping.