Vagaro alternative

A Vagaro alternative built for clinics, published at one price.

Vagaro is where a lot of clinics start: $35 a month, a calendar, and add-ons as you grow. Health Hue is where they go when the add-ons, the site and the marketing have become their own job. One platform, one published price, with the chart, the website, the search pages and the ads inside it.

$99

Per user a month, add only what you need

$0

Setup fee, month to month

$597

All in, with six users included

Side by side

Everything Vagaro gives you, plus the rest of the stack.

How the injection is recorded

Vagaro has

  • SOAP notes with draw and annotate on photos
  • Treatment areas marked with the product and quantity for each
  • Charting templates

Health Hue

All of that, plus

What Health Hue adds

  • Pins per site with the dose against each, and the lot recorded on the chart
  • The same five photo angles every visit, compared against any earlier chart
  • SOAP notes and forms included in the $99 per user, with no add-on to buy

What moves the stock count

Vagaro has

  • Stock tracked automatically from the treatment note
  • Products carried through to checkout

Health Hue

All of that, plus

What Health Hue adds

  • Units come off the exact lot the injector recorded, once the chart locks
  • A recall is a search: every patient who received that lot, in one list
  • Variance measured against what was charted, with the gap named

What draws down a prepaid balance

Vagaro has

  • Memberships and packages sold through the calendar and checkout

Health Hue

All of that, plus

What Health Hue adds

  • The chart draws down the package or membership when it locks
  • Every draw written to a ledger the front desk can read
  • Whatever the balance does not cover goes to checkout as the residual

Who builds and hosts the site

Vagaro has

  • A booking website, from $20 a month
  • Professional web design, offered at $399

Health Hue

All of that, plus

What Health Hue adds

  • A custom site designed, written and hosted for you, $299 with website SEO
  • Booking on your site runs on the same system as the chart
  • New pages published into your site every month

How patients find you in search

Vagaro

Nothing on the pricing or medical spa pages lists SEO, treatment pages or Google Business Profile management, included or as an add-on.

Health Hue

From $99 a month, or in the $597

What Health Hue adds

  • Treatment, concern and location pages on your own domain
  • Your Google Business Profile, managed
  • Articles written to be cited in AI search answers

Where the demand comes from

Vagaro has

  • Email campaigns, with 1,000 free emails a month
  • Text marketing, as a plan on top

“if I want to pre plan an email campaign, odds are it won't go out at the time specified”Capterra review of Vagaro by an esthetician and owner, April 2026

Health Hue

All of that, plus

What Health Hue adds

  • Email and text campaigns written and sent for you, with no text plan on top
  • Google and Meta ads built and run for you, with no markup on spend
  • First touch tracked through to the booked appointment and what it billed

What answers when the desk is closed

Vagaro has

  • A chat and text assistant, with a Text Marketing plan

Health Hue

All of that, plus

What Health Hue adds

  • The phone answered by AI around the clock, alongside chat and text
  • Social DMs answered, and appointments booked straight into the calendar
  • No text plan needed: $99 a month on its own, or in the $597 all in

What the price is, and how it scales

Vagaro has

  • $35 a month for one bookable calendar, $10 for each one after
  • Add-on prices not on the pricing page
  • Multi-location through their sales team

“being that everything is à la carte it can get expensive”Capterra review of Vagaro by a health and wellness business owner, April 2026

Health Hue

Per user, or one price for the whole clinic

What Health Hue adds

  • $99 a month per user, with unlimited calendars, SOAP notes and forms included
  • Website and website SEO $299, email and SMS marketing $99, $0 setup
  • Or $597 all in for six users, text marketing included, and $45 for each user after that
  • Custom-Built for Your Clinic
  • Booking Calendar
  • 24/7 AI Receptionist: Phone, Email & SMS
  • Email Campaigns (2/mo)
  • Optimized Booking Experience
  • Payments & POS
  • Conversational AI
  • SMS Campaigns (1–2/mo)
  • GEO & AI Search
  • SMS, Call & Email Inbox
  • Lead Qualifying
  • GEO Articles (2/mo)
  • Advertisement Ready
  • Medical Charting
  • Review Request & Replies
  • Google Business Profile
  • PHIPA & HIPAA-Compliant Hosting
  • Patient Portal
  • Content Generation
  • Ongoing Optimization

Built for a clinic,
priced for the whole clinic.

Health Hue clinic partner, physician.
Health Hue clinic partner, physician.
Health Hue clinic partner, medical aesthetician.

Real client example

Review a client website

A clinic running on Health Hue today.
Book DemoSee pricing
Who we help

Built for the people who run clinics.

Health Hue is built for growing medspas, plastic surgery clinics and wellness practices. The clinics that come to us from Vagaro have usually added a second and third provider, switched on the clinical add-ons, and found that the marketing is still a person with a laptop on Sunday night. Those are the four columns below, on one bill.

Tap a category to see all features

Website
Custom-Built for Your Clinic
Optimized Booking Experience
GEO & AI Search
Advertisement Ready
PHIPA & HIPAA-Compliant Hosting
Platform
Booking Calendar
Payments & POS
SMS, Call & Email Inbox
Medical Charting
Patient Portal
Hue AI
24/7 AI Receptionist: Phone, Email & SMS
Conversational AI
Lead Qualifying
Review Request & Replies
Content Generation
Marketing
Email Campaigns (2/mo)
SMS Campaigns (1–2/mo)
GEO Articles (2/mo)
Google Business Profile
Ongoing Optimization
01 · Premium Website

A site that is built,
rather than a builder.

Vagaro's MySite is a website builder, $20 a month per its support centre, with professional web design offered at $399. That is a tool and a template. Health Hue designs, builds and hosts the site for $299 a month or inside the $597 all in, writes the treatment pages, and runs the booking flow on the same system as the chart behind it.

Modern Custom Builds
Designed around your brand and built to perform. Never templated, and never assembled in a builder the front desk maintains between patients.
AI Search Built In
Built to get found on ChatGPT, Gemini, Copilot and Grok. Schema and entity markup on every page, shipped with the site rather than added later.
Always Relevant
New GEO articles and fresh pages every month, published into your own domain so the rankings and the traffic stay yours if you ever leave.
Get a custom mockup →View live website →
Health Hue clinic websites, modern website, online booking, treatment add-ons, AI-search optimization, and skincare product pages shown together
02 · Platform

One price for the clinic,
however many calendars.

Vagaro is $35 a month for one bookable calendar and $10 for each additional one up to seven, with the clinic add-ons priced on top. Health Hue is one published price for the whole clinic, with booking, POS, memberships, packages and the inbox included, in one PHIPA and HIPAA compliant platform. The front of the clinic is close to parity; where the two stacks are drawn differently is the chart and what it moves.

Booking & Scheduling
Online booking, calendar sync, deposits and a waitlist that fills cancellations automatically. No per-calendar line as the team grows.
Unified Inbox
SMS, email, WhatsApp, Instagram and web chat in one thread per patient, answered by the team or by Hue AI from the same screen.
POS, Memberships & Packages
In-clinic POS, memberships, packages and gift cards on the same checkout the booking deposit was taken on.
Tour Health Hue Hub →
Health Hue Hub, all-in-one clinic platform: dashboard, calendar and AI booking, unified inbox, CRM, payments, and reporting
03 · Advanced Charting

Vagaro charts to checkout.
Health Hue charts to the balance.

Vagaro's SOAP notes let a provider draw and annotate on photos, and its September 2026 update lets providers mark treatment areas on an image, assign products and quantities to those areas and carry them through to checkout, with automatic inventory tracking. That is a real chart, sold as an add-on priced separately. Health Hue's chart comes with every user, records the lot on the chart, and on lock draws the patient's prepaid package down and writes the ledger, before checkout.

Mapping on the Face
Both platforms mark treatment areas on an image. Health Hue records the dose against each pin, with tracing and pen for anything the zones do not cover, undo and zoom across five photo angles, and the lot number on the chart itself.
Back Bar on Actual Use
Vagaro assigns products and quantities to marked areas and carries them to checkout. Health Hue moves stock on the units the injector charted, against the lot on that chart, and variance compares charted against counted.
Packages Drawn Down by the Chart
Vagaro's SOAP notes and medical spa pages describe products carried to checkout. In Health Hue the charted amount draws the prepaid package down when the chart locks, and every draw is written to an append-only ledger the front desk can read.
Signed, Locked Charts
Consents attach before the chart opens, each injection site records its units, lot number and expiry, and sign-off carries an audit trail. Once a chart is locked, a correction is added as a reversing entry.
Explore clinical →
Health Hue clinical, a Botox chart with injection sites pinned on the face beside stock by lot, chart usage drawing units from a patient's package, and membership programs
04 · Marketing

The work of 20 people,
built into your platform.

Vagaro's pricing page includes 1,000 free emails a month, and text marketing is a plan on top. What no Vagaro page sells is the work that fills the list: treatment pages that rank, a managed Google Business Profile, and ad accounts run and reported against bookings. Health Hue includes the campaigns, the search pages and the ads, and because the site and the chart are one system, first touch stays on the patient through to what the visit billed.

Attribution That Reconciles
The campaign, ad and landing page that started the enquiry stay on the patient record through to the booking, so cost per booked appointment is read off the chart rather than estimated from an ad dashboard.
Patient Growth
Two email blasts and two SMS blasts every month, written and scheduled by us rather than by whoever has a free hour.
Search Visibility
Monthly GEO articles and Google Business Profile updates with citation-ready content, built to surface on Google and on AI search.
Retention
Automated win-back sequences and treatment follow-ups, triggered by what the chart says rather than by a list someone exported.
See sample campaigns →
Health Hue growth toolkit, GEO and AI search, paid ads, social, campaigns, and the creative library, working together
05 · Hue AI

Vera answers the chat.
Hue AI answers the phone too.

Vagaro's support centre describes Vera as a chat and text assistant that requires a Text Marketing plan. Hue AI answers phone, web chat, SMS and social DMs, qualifies the enquiry and books straight into the calendar the chart opens from. It is $99 a month on its own, or included in the $597 all in, with no message allowance to top up.

AI Receptionist
Answers the phone around the clock, along with texts and email, and books straight into the live calendar. Anything clinical is passed to your team.
Patient Engagement
Around the clock chat across web, SMS and social DMs, trained on your treatments and brand voice. The front desk wakes up to booked consults instead of a backlog.
Smart Booking
Hue handles booking, rescheduling, deposits and filling cancellations inside the conversation, so the calendar stays full without adding administrative work.
Lead Qualifying
High-intent leads book themselves. Lower-intent leads enter follow-up sequences that bring them back when they are ready.
See Hue AI in action →
Hue AI in action, weekly stats, a live activity feed, an appointment booked by Hue AI, and an after-hours patient question resolved across every channel

SEO and AI search

Patients now tell us they found us through ChatGPT and Gemini. That is a moat no Meta auction can touch, and it compounds every month.

CEO · Aesthetic clinic group

Two-year engagement · anonymised

Website and ads, to the booking

Within sixty days our consultation calendar was full. Health Hue rebuilt our funnel from the ad to the booking, and every dollar tracked back to a booked patient, not a vanity metric.

Medical Director · Plastic surgery practice

Six-month engagement · anonymised

Marketing and operations, one team

Aligning marketing, sales, and operations under a single growth strategy transformed inconsistent patient flow into a high-conversion revenue engine.

Operator · Nurse-led medical spa

Three-year engagement · anonymised

Paid ads

Year-over-year CPA keeps dropping while competitors bid up Meta. The AI citation engine compounds quietly, building a moat we couldn’t have built ourselves.

Founder · Multi-location dermatology

Eighteen-month engagement · anonymised

Vagaro pricing

The same build, at a fraction of the bill.

Vagaro's headline price is honest and small, and it grows with each calendar and each add-on. Below is a ten-calendar clinic with SOAP notes, forms, a site, text marketing, an outside SEO vendor and an ads agency, next to the same build on Health Hue. Figures Vagaro does not publish, and the vendor lines, are marked as estimates. The first total is the platform alone, for a clinic that only wants the software.

Vagaro

Ten calendars

First calendarPer month, as published

$35

Nine more calendars$10 each for the next six, free from the eighth

$60

SOAP notesAdd-on, price unpublished

$10 est.

FormsAdd-on, price unpublished

$10 est.

Text marketingPlan on top; 1,000 emails a month are free

$20 est.

Website, SEO and ads

MySiteWebsite builder, per support centre

$20

SEO and local searchAn outside vendor for two new pages and one backlink a month

$1,250 est.

Paid ads managementAgency fee, before the ad spend

$1,500 est.

Vagaro platformTen calendars, SOAP notes, forms and text marketing

About $135

With the website and SEO

About $1,405

With ads management

About $2,905

Health Hue

The same build

Platform, per userUnlimited calendars, so all ten run on one login. SOAP notes, forms and text marketing included

$99

Website and website SEODesigned, built and hosted for you, two new pages and one new backlink a month, with AI SEO and local SEO included

$299

Add what you need

Email and SMS marketingCampaigns written and sent for you

+$99

AI receptionistPhone, chat, SMS and DMs around the clock, with no minute meter

+$99

AI booking agentBooks the enquiry into the live calendar

+$99

Another userEach extra team member login

+$99

Health Hue platformOne user, unlimited calendars, $0 setup, month to month

$99

With the website and SEO

$398

All inEvery line above for six users, with paid ads management. $45 for each user after that

$597

Calendars are quoted from vagaro.com/pro/pricing and MySite from Vagaro's support centre, retrieved 18 September 2026. SOAP notes, forms and text marketing are not priced on Vagaro's pages; the estimates use the add-on prices third-party pricing guides list in September 2026. The vendor lines are estimates at typical agency rates: at least $1,250 a month for two new pages and one backlink, and at least $1,500 a month to manage paid ads, before the ad spend. Yours may differ.

Everything in the Vagaro column is inside the first two lines. The site is designed and written for you in place of a builder, and AI SEO and local SEO come with it, so the outside SEO vendor drops away, and the all in replaces the ads agency. Extra location $199, branded mobile app $100.

Vagaro's $35 first calendar is the cheaper start, and for a single-provider studio it is probably the right one. The comparison is for the clinic that has added the calendars, the clinical add-ons, the site and the marketing plan, and is paying a vendor for search. If a Vagaro invoice you hold contradicts anything here, we would like to see it.

Pricing

Plans that fit how your clinic grows.

Pick the tier that matches where you are today. Upgrade anytime, no setup fees, month-to-month, cancel anytime.

Foundation

The full marketing platform. Everything except the AI assistant.

$497 / month
Book a Call
  • Premium custom-built clinic website
  • PHIPA- and HIPAA-compliant CRM + patient portal
  • Booking calendar, intake forms, no-show fees
  • SMS, call & email inbox + missed-call text-back
  • Marketing automations + win-back sequences
  • 2 email + 2 SMS campaigns/mo, written & sent
  • 2 GEO articles/mo + GEO optimization
  • Google Business Profile management
  • Automated review requests + reputation management
  • 6 users included, $45 each after

$0 setup · billed annually · +24 SEO website pages

Most Popular

Growth

Everything in Foundation + Hue AI, your 24/7 patient assistant.

$597 / month
Book a Call
  • Everything in Foundation
  • Conversational AI trained on your clinic
  • AI qualifying & disqualifying
  • AI bookings, cancellations & rescheduling
  • 24/7 multi-channel support (SMS, web, DMs)
  • AI review request & reply drafts
  • 6 users included, $45 each after

$0 setup · billed annually · +24 SEO website pages

Enterprise

For multi-location chains, high-volume practices, and growing groups.

Contact Us
Apply
  • Everything in Growth
  • Voice AI receptionist (24/7 phone)
  • Multi-location support, unlimited
  • Branded mobile app (iOS + Android)
  • Weekly strategy review
  • Extra users at $45 each

Application required · capped slots per quarter

See what one price actually covers.

Thirty minutes, your own treatment menu, and a live tenant you can chart in. If Vagaro is still the right fit for where you are, we will tell you that.

Ask us a questionBook Demo

FAQ

Questions people ask before they switch.

What does Vagaro do better than Health Hue?

Getting started. $35 a month for one calendar with a 30 day free trial is the lowest entry price on any page we compare against, the marketplace brings some bookings on its own, and 1,000 free emails a month is generous. For a single-provider studio that does not need a clinical record or a marketing engine, Vagaro is a sensible choice and we would say so on a call.

Does Vagaro have medical charting?

Yes. Vagaro's medical spa page calls its product medical spa EMR software, and its SOAP notes page documents drawing and annotating on photos, template building and automatic inventory tracking. The September 2026 update added treatment areas marked on an image with products and quantities carried through to checkout. It is sold as an add-on that Vagaro does not price on its own pages; third-party pricing guides list SOAP notes and forms at about $10 a month each.

Vagaro carries products from the chart to checkout. What does Health Hue add?

The prepaid balance, and the lot. In Health Hue the lot number lives on the chart, so locking it takes the charted units off that specific lot and draws the patient's package down in the same step, with every draw written to a ledger the front desk can read. Checkout then handles only what is left over.

Does Vagaro build our website or handle SEO?

Vagaro offers MySite, a website builder listed at $20 a month in its support centre, and professional web design at $399. Nothing on its pages lists SEO, treatment pages or Google Business Profile management. Health Hue builds and hosts the site, writes the pages and manages the profile as part of the same monthly price.

What does Vagaro's Vera do compared with Hue AI?

Vagaro's support centre describes Vera as a chat and text assistant that requires a Text Marketing plan. Hue AI answers phone calls as well as web chat, SMS and social DMs, qualifies the enquiry and books directly into the calendar. It is $99 a month on its own or included in the $597 all in, and it is not metered.

How does the per-calendar pricing compare?

Vagaro publishes $35 for the first bookable calendar and $10 for each additional one up to seven, and free from the eighth, so a ten-calendar clinic is $95 before add-ons. Health Hue is $99 per user with unlimited calendars, SOAP notes and forms included, so one login runs all ten. With the website and website SEO that is $398, well under what the Vagaro build costs once the add-ons and an SEO vendor are in, or $597 all in for everything, ads management included, with six users.

How does a migration work, and what does it cost?

Nothing on our side. Patients, appointment history, packages, memberships, consents and stock come across, and you keep running on Vagaro until you decide to stop. The website and the marketing can go live first, with bookings pointed at your current calendar.

Is Health Hue built for salons and spas as well?

No, and that is the honest difference. Vagaro serves every appointment business. Health Hue is built for medspas, plastic surgery clinics and wellness practices, which is why the chart, the lots, the consents and the packages are in the core product rather than sold as add-ons.